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Summary: Drug Prevention Ads Work at Preventing Use

Kids who see or hear anti-drug ads at least once a day are less likely to do drugs than youngsters who donít see or hear ads frequently. Teenagers who saw anti-drug messages daily were nearly 40 percent less likely to try methamphetamine and about 30 percent less likely to use Ecstasy.

  • According to an article written by the American Journal of Public Health, a study conducted by the Partnership for a Drug Free America found that kids who see or hear anti-drug ads at least once a day are less likely to do drugs than youngsters who donít see or hear ads frequently. According to the study, teenagers who saw the anti-drug messages daily were nearly 40 percent less likely to try methamphetamine and about 30 percent less likely to use Ecstasy. When asked about marijuana, kids who said they saw the ads regularly were nearly 15 percent less likely to smoke pot.1

1Assessing the Impact of Antidrug Advertising on Adolescent Drug Consumption: Results From a Behavioral Economic Model, American Journal of Public Health, Vol. 92, No. 8, August 2002, pp. 1346-1351.

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